Only a flight away
British Airways (speculative)
This is an idea for the British Airways’ next OOH campaign. It uses the exact geographic location of billboards to confront the viewer with the idea that holiday destinations are far physically, but they don’t have to be far mentally.
Each message is tailored to the billboard’s exact location.
And they pop up all over the country. It’s a billboard on the beach showing Amsterdam is just across the channel . Or one on a particularly dreary stretch of motorway, directing drivers towards Ibiza.
Second leg of the campaign
Now, the messaging has evolved.
We don’t name the country.
Instead, the viewer has to guess.
